Running a market stall is exciting... but how do you turn casual browsers into loyal customers who come back market day after market day? At LocalStalls, we’re here to help stallholders grow their businesses with practical tools, tips, and advice.
Here are 10 proven ways to build lasting, loyal relationships with your customers:
1. Offer simple loyalty rewards
Give shoppers a reason to return. A loyalty stamp card, discount voucher, or special deal like “buy 3, get 1 free” works wonders at markets. These incentives encourage customers to come back to your stall again and again, giving you more opportunities to sell.
2. Add a personal touch
Take a moment to chat with your customers and get to know them. Remember their names, ask how they liked their last purchase, or note their preferences. Going that extra mile with a personal touch makes customers feel valued and appreciated...so much so, they may even recommend you to friends or return again themselves.
3. Always include your brand details
Don't forget to include a business card or postcard with your website and Instagram handle in every bag, along with every sale. This helps customers locate you easily when they want to reorder in the future, whether in person or online. And as an added bonus, this also helps to grow your social media following too.
4. Keep customers updated online
Use social media channels like Instagram or Facebook to let your followers know where you’ll be next and what new products you’ll have. Sending out a newsletter is another great way to keep your customers informed about your latest products, news, and special offers.
5. Make sign-ups easy
Have a printed QR code or a tablet at your stall so that customers can quickly join your mailing list. Sweeten the deal with a small giveaway or exclusive discount for subscribers. You can also offer extra discounts for social media likes or subscriptions to really encourage engagement.
6. Offer market-day exclusives
Stand out by offering special flavours, limited-edition items, or bundles only available at your stall. Giving shoppers exclusive products gives them a great reason to stop by, and to continue coming back.
7. Show your process and passion
People connect with stories. Share yours by displaying photos, doing mini demos, or explaining how your products are made. This helps customers see the true value behind your products, which builds trust, support, and brand loyalty!
8. Ask for feedback face-to-face
Have you heard the saying, “Feedback is the breakfast of champions” — Ken Blanchard? It’s a powerful reminder that customer feedback is essential for growth. And it doesn’t have to be complicated...simply asking, “What do you think of this?” can open the door to valuable insights. When you listen and act on your customers’ feedback, it shows you value their opinions and makes them feel like part of your journey. That sense of connection is a key ingredient in turning one-time buyers into loyal customers.
9. Cross-promote with nearby stalls
Collaboration is your friend! Working with neighbouring stallholders creates a friendly market vibe and encourages repeat visits. For example, if you’re next to a coffee stall, suggest pairing their brew with your pastries. Or if you’re beside a frame seller, recommend pairing their frames with your art prints.
10. Encourage social sharing
Finally, a simple but powerful tip is to encourage your customers to share your stall on social media. Try putting up a friendly sign that says, “Love our stall? Tag us on Instagram!” This not only keeps you top of mind after market day but also helps attract new customers through their networks.
In the end…
Turning browsers into loyal fans isn’t about being pushy... it’s about building genuine connections, staying visible, and being consistent.
From all of us at LocalStalls, we wish every stallholder wonderful market days in your thriving communities. We hope these tips help you build stronger, lasting relationships with your customers, market after market!