So, you’ve been approved for a market, and your spot has been locked in... how exciting! Now it’s time to get set up and stall-ready. Whether this is your first time, or you’re simply keen to lift your game, here are 8 friendly & practical tips to ensure that your stall stands out, and your sales soar!

1. Your Ideal Customer

The first step is to get really clear on who your ideal customer is. This goes well beyond demographics such as age range or gender. Rather, think about your ideal customer in terms of what kind of lifestyle they live, who they are, what they care about. For example, are they parents hunting for the perfect gift, eco-conscious shoppers looking for local options, or tourists who love handmade and unique items? To take this one step further, you could try creating a profile for your dream customer - give them a name, a budget, a reason they’re at the market. This approach will help you centre them in your decision making, when you're deciding on from anything from stall display through to pricing, you can keep asking whether you're appealing to this customer.

2. Create a Stall That Stands Out

First impressions matter, especially when crowds of people are strolling past one stall after another. Make your space pop with colour, signs and branding. Then create a layout that’s both inviting and easy to explore.

Don’t just lay everything flat on a table, create height to make products visible, then stack, hang, drape and layer items to create an interesting display. Little touches like fabric backdrops, fairy lights, fresh flowers, or cute props can also go a long way. If you want to create a name for yourself, don't forget to include branding elements, and make it clear where customers can return to if they want to purchase in the future. 

A fun tip is the use of slow-turning product displays, moving lights, a gentle fan with scent, or even a little bubble machine if your stall is kid-friendly. Remember movement catches the eye!

3. Make Your Display Inviting

Your stall is essentially a tiny shop, so you want people to slow down, come on in, and feel comfortable exploring. Group similar items together, make sure your bestsellers are front and centre, and avoid overcrowding items. A little breathing space between items can actually make them feel more premium.

Sampling areas are another great way to invite people in to engage with and experience your product. If you’re selling anything edible or scented, find a way to let people try before they buy. Even a tiny nibble or spritz can start a conversation and build trust.

4. Clear Pricing

People rarely like asking for prices... if it’s not clear, they may just walk away. Use easy-to-read signage, price tags, or mini chalkboards. If you offer bundles or multi-buy deals, show the value clearly, something like “3 for $25, save $5” helps people do the math without effort.

Mystery Boxes or Lucky Dips are fun ways to price items in bundles, while at the same time adding excitement, which could attract some impulse buys.

5. Make Payments Easy

In our increasingly digital world, most of us have been caught out with no cash, yet customers today still expect quick, easy payment options. Having a card reader is now essential, and some shoppers may even ask if you accept Apple Pay or Google Pay.

Still bring some cash and coin for change, and make sure your phone’s charged, with a power bank handy just in case!

A fun idea, is a little display sign that says “Yes, we take cards, cash and smiles.” It’s friendly, informative, and often gets a giggle.

6. Bring the Essentials

There’s nothing worse than realising you forgot something mid-market. Be prepared, create a checklist and pack the night before. In addition to your products and packaging,  think cash float, card reader, power-bank, pens, scissors, hand sanitiser, tissues, tape, sunscreen, reusable bags, and of course water and snacks.

7. Be Approachable (Not Pushy)

The best stallholders strike that sweet balance between friendly and informative. Greet people with a beaming smile, make eye contact, and let them browse without pressure. Some shoppers need a bit of space before they feel ready to chat or ask questions.

If they linger, offer to help, or start up a conversation by sharing a quick story about one of your products - where it’s made, why you created it, or maybe share other customers' feedback,  something small and genuine.

8. Promote Yourself

Market day is about more than just today’s sales, it’s also about visibility and building a loyal customer base. Take the best photos of your stall, post to social media with your location, and tag the market. Encourage people to follow you, or sign up for your email list.

If you’re using a site like LocalStalls, make sure your profile is up-to-date so future organisers and shoppers can find you easily.

To build your brand and keep customers returning,  pop a little thank you card in with purchases that includes a QR code linking to your website and social pages. You could even offer a “next market” discount to bring people back.

The Path Forward...

Markets are more than just a place to sell, they’re about community, creativity, and connection. With a bit of preparation, a sprinkle of personality, and the right mindset, you’ll be turning browsers into buyers, and strangers into fans in no time.

Every market is a chance to learn, grow, and share what you love. So go on... give it your all, and enjoy the ride!